The head cheese at Activision, Bobby Kotick, recently made headlines for his assertion that, in order to compete properly with World of Warcraft, publishers may need to invest nearly a billion dollars in such a venture. Fortunately for Kotick and crew, they now have access to the big brains at Blizzard and Vivendi, a group of folks who know quite a bit about the MMO business.
The Activision CEO says that during the first few months of integration planning with Vivendi, they asked themselves some serious questions about what they consider "the fastest growing markets in the world", including Asian markets and MMOs.
While a Call of Duty MMO may be a long way off, if it ever gets off the ground, it's starting to sound like Activision execs may be giving it serious thought and we'd expect it to be a big focus for the publisher's ad revenue model.
